In The Influential Leader John Haggai has a great chapter on communication. He calls it “Decide to Persuade and Win.” He writes about the power of communication in speech and writing. These are two dynamic tools for any leader.
One line jumped out at me. Haggai said if you want to persuade, start by listening. This underrated skill is essential in good communication. He goes on to say listening involves paying sympathetic attention to another person and understanding what makes him or her tick.
Take heed to this. Be quick to hear and slow to speak. As Yankee great Yogi Berra said, ”You can hear a lot just by listening.” And it may just help you persuade others when you know what makes them move to action.